Revitalising te reo Māori - not just stabilising it - is the responsibility of each generation and all cultures, Rotorua leaders say.

Their comments come as the country starts its week-long celebration of the Māori language - Te Wiki o Te Reo Māori.

The 2019 theme is Kia Kaha te Reo Māori - Let's make the Māori language strong; something many in Rotorua advocate.

But there is still more to be done if the language is to be truly reincorporated into modern New Zealand life.

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According to the most up to date figures from the 2013 census, 39,460 people in

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Adopting a language, a culture, a way of life