A police spokesperson said they were continuing to search for Holland "and a shoreline search has been conducted this morning".
The spokesperson said police continued to appeal for anyone with information about his whereabouts or his movements to call 105 and quote file number 220312/6869.
Previously, police asked anyone who was at Pāpāmoa Beach on Friday about 7.30pm and who may have seen Holland come forward.
Friends had told the Bay of Plenty Times Holland worked as a doctor at Tauranga Hospital.
It was understood he had been living in Tauranga for about four years and was flatting in Pāpāmoa, not far from the beach where he was last known to be.
"If people were in the area and maybe saw something ... get in touch," the spokesperson said.
"The hardest part is we don't know, but we hope he's okay. We hope that he is found."
