Two years after arriving in Tauranga with his wife and child, Mr Catanach has given a "big tick" to the outdoors and easy living and "half a tick" to Tauranga's vibrant but still forming "business ecosystem".
His biggest disappointment was that the city lacked a cultural edge. "My wife who hails from Southland says that even Invercargill rates higher than Tauranga. The good news is that the civic heart has some of the elements to fix this."
Mr Catanach said Tauranga lacked the amenities for a city that aspired to compete on a global or even New Zealand stage. These amenities included a museum and civic and performing arts spaces.
"The city needs to make a choice whether it wants to be a leader or a follower. If the council chooses to follow the status quo, then my fear is that by default, Tauranga will remain as a large sleepy town with limited social and economic diversity."
He said the council needed to step up and be a leader, particularly given Tauranga's skewed demographic profile towards older age groups.
"In my view, amenities such as a distinctive museum and inspiring civic and performing arts spaces are symbolic table stakes for the transition from a sleepy town to vibrant and viable city."
He said they were draw cards that would keep tourists for longer and the talent forever. "These amenities will help propel Tauranga forward to become a real city with a diversified social and economic base.
Mr Catanach agreed with organisations like Priority One who argued that alternative funding models should be considered for the administrative building so that the priority for funding was on civic amenities.
While "applauding" the council for proposing the civic heart plan, he said it was time the council declared its vision for the city and be the leader it needed to be.