Once upon a time, Donald Trump had a vision for the Upper West Side of Manhattan.
He'd build a huge development that would be called "Trump City," a collection of high-rise apartment buildings set back from the Hudson River behind the West Side Highway with a skyscraper at the southern end.
As so often happens with Trump's plans, that's not exactly what happened. Trump ended up getting sidelined, thanks in part to the public's objections to him personally. (An attendee at a 1992 discussion of the project "suggested he be tarred and feathered," according to the New York Times.) Under new developers, the apartment buildings were built and now bear his name: Trump Place.
But only on the outside, and only because there's a legal agreement that they do so. The Times reported this week that other mentions of Trump's name in the complex will be removed at the behest of residents. The floor mats in the lobby will go from reading "Trump Place" to identifying the building's street address, and "the doormen and concierges have been measured for new uniforms that will no longer carry the Trump name," the Times' Charles Bagli writes.
Travel Weekly reports that the Trump backlash is not limited to those who've bought property in his buildings. A majority of travel agents told the magazine that they were recommending Trump hotels and resorts less than they did before Trump began his campaign; half also said that their clients have said they don't want to stay at Trump properties. After the publication of the Access Hollywood tape in which Trump casually mentions committing sexual assault, travel agents reported an uptick in aversion to Trump. In August, the travel site Hipmunk noted that bookings at Trump properties had dropped 58 per cent, year-over-year.