NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Sport / Rugby / All Blacks

All Blacks: Wilkinson's words give SBW a boost

Dylan Cleaver
By Dylan Cleaver
Sports Editor at Large·NZ Herald·
5 Nov, 2010 04:30 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Sonny Bill Williams sits in the stands during the All Blacks captain's run at Twickenham Stadium in London ahead of tonight's game. Photo / Getty Images

Sonny Bill Williams sits in the stands during the All Blacks captain's run at Twickenham Stadium in London ahead of tonight's game. Photo / Getty Images

They made an odd couple. On one side of the table sat a traditionally tattooed giant of Samoan descent.

On the other was a 31-year-old who still looks in his first year out of school.

As they yarned and shared coffee at a London hotel this week it was
the 88kg five-eighths dictating to the 108kg centre.

Jonny Wilkinson's message to Sonny Bill Williams, who will make his highly anticipated debut for the All Blacks at Twickenham tomorrow morning, was simple: this is the starting point, not the conclusion of a journey.

"You can't get complacent" was the message Wilkinson gave, as narrated by Williams, 25.

"As soon as you start thinking you're in that team or in the 30-man squad, that you're going to get picked, that's when you tend to let your foot off the pedal."

It was Wilkinson's arrival at Toulon that coincided with an upturn in fortunes for Williams.

His first season was marred by injury and frustration.

He had received a call from Graham Henry while the All Blacks were in Marseille to play France, asking him what his thoughts were about coming back to try to make the All Blacks, but Williams was not even sure he belonged in the 15-man game.

"I had a chat to him and he said to me that he'd like to play for the All Blacks but he'd only come back to New Zealand if he thought he was good enough," Henry recalled. "He's that sort of person, he's very modest.

"It really only became a talking point at the end of the last Northern Hemisphere season. He thought he could be competitive and that's why he returned."

Playing outside Wilkinson and listening to him talk about what it meant to him to play for his country served two purposes: it helped Williams' understanding of rugby on the pitch and cemented his desire to wear the black jersey.

England have a lot to thank Wilkinson - who has succumbed once more to shoulder injury and will miss the autumn internationals - for over the course of his career but the achievement of inspiring Sonny Bill Williams is one they may live to regret.

"When I first went to Toulon I was injured a lot so I didn't know if I could cut it. The second year, stringing 20 games together, that gave me a lot of confidence," Williams said. "That's the reason I wanted to go back [to New Zealand] and have a crack, to prove to people, and myself, that I could play.

"I was fortunate to play alongside some greats - Jonny, Tana Umaga, [Juan] Fernandez Lobbe, Felipe Contepomi, Joe van Niekirk. Playing around those guys really helped because I knew those guys had reached the top. Being able to play alongside those guys really helped my confidence.

"I had the feeling I could mix it with the best, but for me the best players were still playing back home in New Zealand."

There will be some who remain sceptical about Williams' sudden embracing of the "black jersey" and the mystical, perhaps mythical, qualities that garment is supposed to bestow upon the wearer.

It was not long ago the man who was born into a rugby league family and grew up in the 13-man heartland of Mt Albert wanted only to play for the Kiwis and Bulldogs ... and that didn't end so well.

A delayed start to his provincial rugby career with Canterbury that included an embarrassing sojourn to the ski slopes while rehabbing an injury led many to wonder if he was taking the piste, but his modesty and "willingness to learn" have made a believer out of Dan Carter, for example, a man who takes the responsibilities of being an All Black seriously.

"When I left [the Bulldogs] I didn't care where I was going," Williams admitted.

"It was just about getting out of the situation I was in. Fortunately, Tana Umaga had the foresight that I could play rugby. Playing over there, I had to change my goals and the All Blacks were definitely the pinnacle of any person playing rugby.

"The All Blacks jersey was the one I wanted to get."

In a few hours he will be handed that jersey, a situation he still finds "surreal". That will be followed by a trot down the tunnel and on to the turf at Twickenham in front of 80,000-plus people, the vast majority of whom want evidence that there is more hype than substance to the Sonny Bill story.

Adding to the surrealism will be the fact that one of the men eyeballing him across the advantage line will be former Kiwis teammate Shontayne Hape. Along with Brad Thorn, that will make three league converts in the starting XVs.

Don't try telling Williams that the All Blacks have been handed preferential treatment.

"People tend to see the glitz and glamour on the field, but there's a lot of hard work that goes into it. That's why I'm so proud to say I'm going to be an All Black this weekend."

Discover more

All Blacks

All Blacks: SBW named to start

04 Nov 05:42 AM
All Blacks

All Blacks: Juggling demands of modern rugby

04 Nov 04:30 PM
All Blacks

All Blacks: Clash of the backline heavyweights

04 Nov 04:30 PM
All Blacks

All Blacks v England: By the numbers

04 Nov 11:00 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from All Blacks

Premium
All Blacks

Why the Blues' playoffs hopes hinge on an emotional farewell game

04 Jun 07:01 PM
All Blacks

NZ Rugby announce global sponsorship deal after Ineos contract dispute

03 Jun 11:40 PM
Premium
Opinion

Paul Lewis: Why NZ's future at No 10 looks bright

03 Jun 11:25 PM

Why Cambridge is the new home of future-focused design

sponsored
Advertisement
Advertise with NZME.

Latest from All Blacks

Premium
Why the Blues' playoffs hopes hinge on an emotional farewell game

Why the Blues' playoffs hopes hinge on an emotional farewell game

04 Jun 07:01 PM

Mark Tele'a hopes to extend his Blues and All Blacks career before moving to Japan.

NZ Rugby announce global sponsorship deal after Ineos contract dispute

NZ Rugby announce global sponsorship deal after Ineos contract dispute

03 Jun 11:40 PM
Premium
Paul Lewis: Why NZ's future at No 10 looks bright

Paul Lewis: Why NZ's future at No 10 looks bright

03 Jun 11:25 PM
Premium
How All Black's return to NZ could solve the No 6 dilemma

How All Black's return to NZ could solve the No 6 dilemma

03 Jun 04:01 AM
Clean water fuelling Pacific futures
sponsored

Clean water fuelling Pacific futures

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP