An Advertising Standards Complaint has been laid against a Palmerston North contracting company, over what one woman says is an offensive and crude slogan about women.
The sign-writing on the window of a Chris Gommans Contracting digger shows the silhouette of a woman bending over.
Next to it is written "your hole is our goal".
Clarice Stewart told Stuff she saw the digger when the contractors started doing work at a property next to hers.
"I personally find it really offensive and I've got a sense of humour," she said.