Beer and wine should be banned from supermarket shopping, according to medical professionals.
The Medical Association is calling for a ban of the sale of alcohol in supermarkets, joining campaigners from Alcohol Healthwatch who call supermarket chains "drug pushers".
"We think of trauma; we think of cirrhosis of the liver. What we don't necessarily think of is high blood pressure, strokes, breast cancer - all have a component caused by alcohol," Dr Alastair Humphrey told Newshub.
Wine and beer - although not hard spirits - have been permitted for sale in supermarkets since 1989. Now 60 per cent of wine sales are from supermarkets, some bottles selling for the equivalent of less than $1 per standard drink.
"It normalises it, as if it's your bread and your milk," Dr Nicki Jackson of Alcohol Healthwatch told Newshub.