A Dannevirke man has died while diving at Akitio in the Tararua District on the southeast coast of the North Island.

He was Malcolm Bruce Cameron, aged 37.

Emergency services were called to the scene about 5pm yesterday, after being told that a diver was missing.

A rescue helicopter and a number of local boaties started a search, and Mr Cameron was found shortly afterwards.

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Attempts to revive him were unsuccessful.