Police have named the man killed in a car crash just south of Whangarei on Tuesday.

He was Rae John Adams of Whangarei.

The 45-year-old was heading north on State Highway One at about 7.15am when it is thought his vehicle lost control and drifted across the centre line.

Mr Adams' car collided with a fully laden logging truck. He was the sole occupant.

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Emergency services were called to the site, on Smeatons Hill, but Mr Adams died at the scene.