A man was flown to hospital early this morning after suffering serious burns at a popular New Year's campsite.

The Palmerston North Rescue Helicopter was called to Vinegar Hill, near Hunterville in Rangitikei, about 1am.

Paramedics were at the scene helping the 27-year-old burns victim.

"The guy was heavily sedated by the time he got to hospital because of the nature of his injuries," helicopter base manager and pilot Chris Moody said.

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"It appears he's fallen [into] a fire, from what the ambulance officers said."

The man was flown to Hutt Valley Hospital, which has a specialist burns unit.

A Hutt Valley Hospital spokeswoman said the man was in a stable condition in the plastics ward.

Because Vinegar Hill was packed with campers, the helicopter landed in a nearby paddock on a site prepared by the Hunterville Fire Brigade.