DB Breweries says a controversial new Tui billboard is "a nod to the recent passing of the Marriage Amendment Bill".
The new Wellington billboard reads 'Dad's new husband seems nice - Yeah right.'
DB says it's a topical spin on an age-old situation, Newstalk ZB reported.
Many people have expressed outrage on the Tui Facebook page at the latest billboard, with some saying it is homophobic and offensive, or that they won't be buying Tui again.
Marnie Walters said: "Your billboards have been getting lame for years - but homophobic? My household will never purchase your products again."
A statement from DB, which brews the beer, says the intention is to highlight the common situation when someone's new parent remarries, but with a nod to the recent passing of the Marriage Amendment Bill legalising same sex marriage.