Mr Albert said growing up in an environment where the threat of violence was ever present was hugely damaging for children.
"Tragically, research tells us that children who are the victims of violence or witnesses to it, often echo this behaviour as adults.
"As a key health provider in the region, the WDHB sees the results of family violence in the injuries to women and children.
"While working to keep them safe is paramount, we need to change attitudes and it's the influence that men have on their peers that has the greatest long-term effect on family violence."
As well as White Ribbon activity in the main entrance of the hospital, the Alcohol and Drug Service will have a stand.