The St John ambulance service is having to be smarter with its resources as demand for its services grows while Government funding is being constrained and pressure for the fundraising dollar mounts.
That picture was painted by St John chief executive Jaimes Wood at a media day in Auckland last week.
Mr Wood told the Chronicle that the organisation's revenue for the 2010-11 financial year totalled $223million with the Government contributing $127million.
He said the shortfall of $96million came from St John commercial activities such as first aid kits, first aid training, medical alarms and defibrillators, fundraising and income from emergency ambulance part charges.
But he said the funding from the Ministry of Health - to provide ambulance services across the country - was less than the norm in countries like Australia and the UK.