Even more bewildering - and certainly more worrying - was the constant replaying of Charlie Faumuina's try after Owens had confirmed he had scored.
In the laws of the game, that decision is final. Yet despite that, someone in the TV production booth persisted in replaying that try, confused by the try line and another white line which was part of a slogan painted (or digitally imaged) on the in goal area about 30cm beyond the tryline. It was that persistence which then had Owens signalling a replay, after he had awarded the try and Beauden Barrett was getting ready to attempt to convert it.
Owens got it horribly wrong, persuaded by those relentless replays which were beyond the brief of the assistance expected to be provided by the television match officials.
The task of the referee at this level of rugby is difficult enough without distractions like big screen replays casting doubt.
The replays are a useful tool, but the IRB needs to set in stone rules about third party influence because what happened at Twickenham is an example of how critical it can be.
And the shame is that without stricter control it could mar next year's World Cup tournament.