Indeed domestic violence got a much more widespread airing, carried mainly by the annual white ribbon marches.
The tragedy is that despite our efforts and national campaigning, little has changed.
The latest hideousness involved the beating to death of 3-year-old Moko Rangitoheriri.
His killing matched that of Nia Glassie, another of the same age who died in August 2007.
So what has happened in those intervening years?
Nothing, except a lot of talk and hand-wringing.
What we do know is that people responsible for this brutality have survived their own personal hell.
But the ghosts of those unimaginable upbringings remain and those who once were victims are more likely to raise their children in the same manner, where violence begets violence.
Little Moko's mother doesn't want her son's death to be in vain. Nor do we. But the tragedy is that it will be.
There will be another Moko and another Nia because the message that this is not okay is not getting through.
But it must. And that's where Government's focus needs to be.
It could start by better resourcing police and social agencies so there are meaningful numbers of people in the field, finding the problem areas, intervening and effecting positive change.
It might just save the life of another 3-year-old.