Cactus Creme cafe in Victoria Avenue celebrates a four-year anniversary this week with a generous contribution to the ambulance service.
Husband and wife owners Phearin Keat - known as Richard - and Sonita Sey will donate 10 per cent of the cafe's takings from the first week of December to St John Whanganui.
"We want to do something a little bit different from the other [previous] three years," says Richard. "We always do something special," he says.
Normally they look at discounts or vouchers for customers, but this year they want to acknowledge St John and the ambulance service they provide for all Whanganui people.
"So we came up with the idea to give 10 per cent of a week's turnover to St John."