Regina Joblin-Mills was there with three-year-old Leila-Joy and nine-month-old Mia, both breastfed. She said she had never been scared to breastfeed in public, and was annoyed some people objected to it.
She had seen online research that contrasted people's reactions to women in low-cut tops with their reaction to women breastfeeding babies.
"Most people walking by wouldn't mind a woman in a revealing top but they will tell a breastfeeding mother to cover up.
"It makes me a little bit mad," she said.
Whanganui District Health Board encourages mothers to breastfeed until babies are at least six months old. In the Whanganui region 95 per cent of babies are breastfed at birth, 89 per cent have had only breast milk when they leave hospital and 81 per cent are still receiving it at six weeks.
Numbers drop off after that, with 50 per cent fully breastfed at three months and 50 per cent receiving any breast milk at six months. The board would like breastfeeding to be a cultural norm for the region.
It has long-term benefits for both children and women, and a new group funded by the board's Maternity Quality and Safety Programme has been set up to promote it.
The mother-led breastfeeding support group meets from 10am to noon on the first Friday of every month at the Ladies Rest building at 75 St Hill St. It's for both mothers wanting support and women who can give it. Attendees will be offered a cuppa and have time to talk, and training for a La Leche League peer leader will be provided.
For more information on the group, contact Jacqueline Brand-Holt on 021 135 9948.