"It's mostly about breast awareness - knowing what's your normal and what to look out for," Mrs Mockford said.
"Women may have questions about when they should start to have mammograms, how worried they need to be about a lump and what action they need to take. A lot of women, particularly young women who aren't eligible to have a mammogram, want education.
"We also see women who have had a cancer diagnosis and want some support and more information.
"It's about increasing knowledge. We are supporting all the messages that are already out there."
Breast cancer is the most common cancer for New Zealand women. Research shows that the earlier it is detected, the better the outcome, so the foundation recommends women become breast aware from age 20.
The foundation's website www.breastcancerfoundation.org.nz has a wealth of information about breast health. Free advice from a nurse is available by calling 0800 BC Nurse (0800 2268 773) and there is a free counselling service for people affected by breast cancer.