"I encourage people to take this opportunity to make positive change in their lives and the lives of their whanau," she said.
Online enrolments are now open for Stoptober.
Smokers can choose a range of options for ongoing support to kick the habit, including a direct referral to the new local service.
For more information, visit www.stoptober.nz.
Ms Hawken said smokers wanting to become smokefree also had the option of dropping into the local service's two Whanganui city sites.
One is located at Te Oranganui in Campbell St, and another on the corner of Ingestre and Wicksteed Sts.
The service also has clinics in Marton, at Waimarino Health Ltd, and Taihape Health. For more information call 0800 200 249.