Alice's Adventures in Wonderland, by Lewis Carroll (Charles Lutwidge Dodgson) was published on November 26 1865, and she says it made sense to celebrate it now.
"This is a huge event, there are things happening all around the world. We decided to get in early so if other Alice-themed events come along, we can get involved in those as well. There's talk of us being involved in Tauranga later in the year."
She says Alice is timeless. "It's not necessarily a children's book. It's aimed at all ages which is partly why it has endured. Anyone can get into it."
Sandra Jensen is not sure at what point her own interest was sparked. "I have Alice-themed coffee plungers, mugs, clocks, Christmas decorations, tea cups, paint sets and many, many books. I stopped counting at 400. I also have Alice tattoos - I'd get more but I'm running out of room. "
She runs Freelunch from her house in Hamilton East. It occupies, she says, the master bedroom.
"There's boxes and boxes of costumes, and trunks and wardrobes full. I vaguely know what's in them. Nearly all of the costumes are sewn by me and a few other members."
She won't have to do any sewing for any Alice in Wonderland. "We have costumes aplenty, Red Queen, the Queen and King of Hearts, the dormouse more than enough."