Pick Your Pout: 12 Lipsticks So Pretty, They’ll Brighten Any Outfit

A bold lipstick can do many things — instill confidence, make impact. It can also just be fun.

The “lipstick effect” is well-documented, or the power of lipstick to boost our mood or express our emotions depending on the shade we choose.

Below, we round up a spectrum of high-impact shades, from bold plums to vermilion reds, all of which are sure to unleash confidence no matter which outfit they’re paired with.

Karen Murrell Lipstick in the shade 44 Tropical Sunset, $32.

Jane Iredale Beyond Matte Lip Stain in the shade Obsession, $83.

YSL Rouge Pur Couture The Bold in the shade Wilful Red, $77.

Rare Beauty Lip Soufflé Matte Lip Cream in the shade Ascend, $38.

Gucci À Lèvres Mat Limited-Edition Lipstick in the shade 25 Goldie Red, $74.

Hermès Rouge Hermès Poppy Lip Shine, $115.

M.A.C Lipstick in the shade Rebel, $43.

Fenty Beauty Stunna Lip Paint Longwear Fluid Lip Color in the shade Underdawg, $52.

Armani Lip Power Satin Lipstick in the shade 113, $72.

Charlotte Tilbury Matte Revolution Lipstick in the shade So 90s, $59.

Guerlain Rouge G Luxurious Velvet Matte Lipstick in the shade 520 Mauve Plum, $63.

Pat McGrath Labs Satinallure Lipstick in the shade Fleur Fatale, $55.