The Listener
  • The Listener home
  • The Listener E-edition
  • Opinion
  • Politics
  • Health & nutrition
  • Arts & Culture
  • New Zealand
  • World
  • Consumer tech & enterprise
  • Food & drink

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Politics
  • Opinion
  • New Zealand
  • World
  • Health & nutrition
  • Consumer tech & enterprise
  • Art & culture
  • Food & drink
  • Entertainment
  • Books
  • Life

More

  • The Listener E-edition
  • The Listener on Facebook
  • The Listener on Instagram
  • The Listener on X

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / The Listener / Life

Kiwi voters are less polarised than those in the US, research says

By Marc Wilson
New Zealand Listener·
26 May, 2023 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Unlike Americans, Kiwis can much more happily stomach liking a party but not voting for it. Photo / Getty Images

Unlike Americans, Kiwis can much more happily stomach liking a party but not voting for it. Photo / Getty Images

OPINION: The past month has certainly made it feel like it’s election year. Labour and the Greens have had folk hop waka or abandon the race entirely. We’ve seen a revolving door of ministerial portfolios and, if Christopher Luxon is to be believed, Labour’s headed for a “coalition of chaos”, not a million miles away from the “chaos caucus” that some US media have used to describe the 2023 Republican congressional caucus.

Luxon, too, has had his own personnel troubles: you can bet Labour will be reminding voters about the historical and contemporary missteps of Sam Uffindel, Barbara Kuriger, Stephen Jack, Maureen Pugh and others come election time.

But will this make any difference? A US poll in late April stated that 71% of Republican voters said they would vote for Donald Trump, and 63% would do so even if he were convicted of a crime. In short, the US electorate appears now to be so polarised that red and blue pot plants would receive about half the vote each, even if they were criminal pot plants.

But I rock myself to sleep at night whispering, “We’re not America, we’re not America.”

71% of Republican voters said they would vote for Donald Trump, and 63% would do so even if he were convicted of a crime. Photo / Getty Images
71% of Republican voters said they would vote for Donald Trump, and 63% would do so even if he were convicted of a crime. Photo / Getty Images

What do we know about consistency and change in political party support in this country? Indeed, that’s almost the title of a recent article in the New Zealand Journal of Psychology that draws from the longitudinal New Zealand Attitudes and Values Survey to look at stability and change in partisanship between 2011 and 2020, covering four elections and three election cycles. Participation in the survey has grown considerably – from about 7000 in 2011 to 42,000 in 2020. We researchers thank you for your service.

You only have to Wikipedia the results of those elections to see that we are not like the US. The US has a weird electoral system that means you can become president even if you receive less than half of the popular vote, though even then the difference between winner and loser is sometimes pretty slim.

But here in Aotearoa, Labour jumped dramatically from abysmal 2011 and 2014 poll numbers below 30% to 50% in 2020, mainly at the expense of National. We are not electoral stick-in-the-muds.

In the US, it’s not easy to tell from election to election if it’s the same almost 50% voting for the red pot plant each time. It could be that everyone flips but the overall proportion of red-pot-plant voters looks the same. Over here, were the 50% who voted Labour in 2020 the same 25% who voted red in 2014 plus 25% from National?

Advertisement
Advertise with NZME.

This is where longitudinal research, tracking the same people over time, allows us to look under the voting hood. Nicole Satherley, lead author of the NZ study, took the 5213 NZAVS participants who responded to at least eight of the nine annual surveys between 2011 and 2020 and used a sophisticated statistical analysis of how positive (or negative) they said they felt towards National and Labour each year to look for distinct groups of voters based on the direction and consistency of partisanship.

On the one hand, the largest group of voters are what Satherley calls the “core National class”, about 50% of the NZAVS sample, who generally like National more than Labour but started liking Labour a bit more in the 2018-20 period.

Discover more

Who should monitor our security agencies?

23 Jun 05:00 PM

Michele Hewitson: Luxon’s failed ‘baby-making’ joke more risky than risqué

23 Jun 05:00 PM

Michele Hewitson: Early electioneering already as silly as a food fight

16 Jun 05:00 PM

Michele Hewitson: Govt's cost of living ‘initiative’ invites Nanny State label

09 Jun 05:00 PM

The “core Labour class” is smaller, about four in 10 voters, who increased in their liking for Labour as National votes were dropping.

On these numbers, National should always win, if not for two other factors. The first is the one in 10 of us who are part of the “switcher class” – they kinda liked National in 2014, had a bob each way in 2017, and were strongly Labour-loving come 2020.

The second is that New Zealanders, unlike Americans, can much more happily stomach liking a party but not voting for it. In 2020, more core National class voters just couldn’t bring themselves to vote for their party identification.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Latest from The Listener

LISTENER
30 Under 30 - the young New Zealanders shaping our future

30 Under 30 - the young New Zealanders shaping our future

06 Jul 06:05 PM

From advocacy and arts to science and sport, meet our most promising young NZers.

LISTENER
Danyl McLauchlan: Is it time to rid ourselves of local councils?

Danyl McLauchlan: Is it time to rid ourselves of local councils?

06 Jul 06:02 PM
LISTENER
Netball’s answer to Match Fit: Ex-Silver Ferns outshine All Blacks

Netball’s answer to Match Fit: Ex-Silver Ferns outshine All Blacks

06 Jul 06:01 PM
LISTENER
Why breaking up with the US may be in Australia’s best interests

Why breaking up with the US may be in Australia’s best interests

06 Jul 06:00 PM
LISTENER
Chris Slane’s cartoon of the week

Chris Slane’s cartoon of the week

06 Jul 06:00 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Contact NZ Herald
  • Help & support
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Manage your print subscription
  • Subscribe to Herald Premium
NZ Listener
  • NZ Listener e-edition
  • Contact Listener Editorial
  • Advertising with NZ Listener
  • Manage your Listener subscription
  • Subscribe to NZ Listener digital
  • Subscribe to NZ Listener
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotion and subscriber benefits
NZME Network
  • NZ Listener
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP