"I'm expecting tough competition from Taranaki's Keegan brothers, Scott and Camo, and from Rotorua's Jason Jepson, too. They'll be tougher than ever to beat ... it'll be all on.
"What some don't have in raw talent, they make up for in desire and determination. It's just a matter of them having everything come together and they could win."
Ffitch's grand plan is to demoralise his rivals.
"It is important for me to be strong right from the first race, so a little self-doubt creeps in for my rivals. If any of these other guys get a good start to their campaigns then it'll give them a confidence boost and they'll then be tougher to beat.
"I've never raced before at this Te Kuiti track and I know the Keegan boys have raced there (at the Waikato Motocross Championships) just a couple of weeks ago, so that gives them an advantage."
The weekend's racing doubles as the North Island ATV Championships with four races in each class tomorrow counting towards those titles. Races three and four tomorrow, plus five races on Sunday, count towards the national championship.
"That means races three and four on Saturday are doubly significant. I really want to be winning by then."
In addition to multi-champion Ffitch, Stratford's Keegan brothers and the always-fast Jepson, top performances could be expected from riders such as Auckland's Kyle Chandler, Amberley's Ned George, Papakura's Andrew Vincent, Thames rider Nathan Adams, Tauranga's Mark Goldstone, New Plymouth's Jack Burr, Auckland's Craig Ridgley, Napier's Wade Taylor, Tauranga's Nathan Hunt and Auckland's Mathew Wicksteed.
Kaiwaka's Cullen Curtis and Christchurch's George Doig should be a couple of the stand-out riders in the junior ranks.