Jones finished second in both classes at a race in Pau, France - the venue for this year's world championships - recently and will face a world-class field in Prague, including Rio
K1 gold medalist Maialen Chourraut (Spain) and bronze medalist Jess Fox (Australia).
She will be joined in the K1 class by fellow Kiwis Jane Nicholas and Kensa Randle, with
Nicholas also racing the C1.
The New Zealand men's charge, meanwhile, will be led by Olympic finalist Mike Dawson and rising stars Callum Gilbert and Finn Butcher.
Gilbert distinguished himself last year, making the semifinals of every World Cup he
attended, and wants to press on this season.
"There are lots of tough competitors here in Prague, with paddlers back into training after the Olympics and looking sharp," Gilbert said.
"Following on from last year, I'm looking to maintain my consistency, searching for solid runs to see how I size up for the rest of the season."
Butcher also had a breakthrough year last year and joined Jones, Dawson and Gilbert as a carded athlete, supported by High Performance Sport New Zealand, for this season.
He had a solid summer of training at the new Vector Wero Whitewater Park in Auckland, before spending the last month in Pau with Jones, Dawson and coach Campbell Walsh.
"This year is a big learning year for me, aiming to learn what works for me and what
doesn't in terms of planning, racing, nutrition and psychology and really refine it for the world champs at the end of the year," Butcher said.
"I'm looking to start the season paddling with intent and freedom, then see where that takes me!"
The men's K1 field will also feature all three Rio medalists, led by Great British Olympic champion Joe Clarke, while the local Czech paddlers will be extremely hard to topple on their home waters.
Patrick Washer is the other New Zealand team member this weekend, joining Gilbert in the C1 ranks. Racing starts on Friday night (NZ time).
NZ team: K1: Men: Finn Butcher, Mike Dawson, Callum Gilbert. Women: Luuka Jones, Jane Nicholas, Kensa Randle. C1: Men: Callum Gilbert, Patrick Washer. Women: Luuka Jones, Jane Nicholas.