She said while some people may believe the event was for the elite, the reality was different.
"We get some athletes at the start of their careers who use this to fine-tune themselves for other events but on the whole this is about grassroots - ordinary people getting out there and pushing themselves to be extraordinary."
The King and Queen of the Lake are determined as the best male and female athletes across the three events and in the past has come down to the final race to determine the top spot. Taupo triathlete Cameron Todd has won the title for the past three years but he has not yet entered the 2013 event.
"Both the King and Queen titles are wide open to anyone, making this the perfect event for upcoming juniors to make a name for themselves and take home a bit of pocket money," Pearson said.
The overall winners receive a $500 bonus and a jade pendant crafted by the carvers at Mountain Jade.
Entries are available online at http://regonline.activeglobal.com/evesbluelakemultisportfestival2013 with the early bird fee closing today.
Racing gets under way at 8.30am both days.