"It's an opportunity for hip hop and R&B fans to see a profiled New Zealand artist at a very economical price," she said. "And it's a chance for people to just have a good night."
Miss Khan said the concert was the first hip hop and R&B gig the Kalah Bar had hosted.
Previously the venue had staged mainly reggae and rock concerts. "Rotorua has quite a big R&B scene, so we wanted to step up and cater for that scene too."
Miss Khan said she hoped for a big turnout.
Pre-sale tickets are $10 from the Kalah Bar and door sales are $15.
Details
What: Sid Diamond concert.
Where: Kalah Bar Rotorua, Hall Rd, Ngongotaha.
When: Today , from 9pm to 1am.
Cost: $10 pre-sales, $15 at the door