Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
    • All Lifestyle
    • Residential property listings
  • Property
    • All Property
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Rural
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Rotorua Daily Post

Yellow Pages returns to larger format

Matthew Martin
By Matthew Martin
Senior reporter, Rotorua Daily Post·Rotorua Daily Post·
13 Feb, 2013 06:51 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Grey Power Rotorua residents upset with last year's edition of the Yellow Pages are pleased the company has gone back to printing its directories in an easy-to-read larger format.

Yellow's 2012 directory used a font size 10 per cent smaller than in previous years frustrating users who said it was hard to read, and advertisers who said they were getting less value for money.

Yellow chief executive Chris Armistead said the change was in response to feedback from members of the community who preferred the old font.

Rotorua's Brian Holden said he paid about $900 for advertising in the Yellow Pages on an annual basis and was not pleased when he saw his advert was smaller than in previous years considering he had paid the same amount for a larger one.

"I can't complain now. I think it's great that the people at Yellow have listened and responded accordingly. Big businesses like Yellow are often said to be pushy and arrogant but this can be looked at as the company having a heart and listening to its customers," Mr Holden said.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Rotorua Grey Power president Rosemary MacKenzie said she had spoken to several people about the smaller font size last year saying it was a concern for the older generation who relied on the printed directories.

"Well done to the Yellow CEO.

"I know there will be a lot of people in the older generation who will be delighted with the news.

Advertisement
Advertise with NZME.

"I've heard nothing but complaints from people our age. Not everyone owns a computer and can check it online."

Mr Armistead said that when he took over at Yellow in August one of his priorities was to look for ways the company could improve its print directories and digital offering. "The font and paper quality are two improvements I'm pleased to announce.

"Our job at Yellow is to help Kiwis find the information they want, wherever, whenever and however they're searching, be that online, mobile or via a book.

"Some people don't have internet access or a computer, or they simply prefer the printed book. It's about getting the balance right, in this case for people who rely on our books," he said.

The new Bay of Plenty directories will be delivered in June.

Save

    Share this article

Latest from Rotorua Daily Post

Rotorua Daily Post

'Culture of belief': How underdogs became national champions

30 May 01:36 AM
Rotorua Daily Post

Lakeside holiday home owners face big sewerage bills

29 May 07:58 PM
Rotorua Daily Post

NZ's best-tasting tap water revealed

29 May 07:00 PM

Gold demand soars amid global turmoil

sponsored
Advertisement
Advertise with NZME.

Latest from Rotorua Daily Post

'Culture of belief': How underdogs became national champions

'Culture of belief': How underdogs became national champions

30 May 01:36 AM

Young league players set for massive Rotorua event this weekend.

Lakeside holiday home owners face big sewerage bills

Lakeside holiday home owners face big sewerage bills

29 May 07:58 PM
NZ's best-tasting tap water revealed

NZ's best-tasting tap water revealed

29 May 07:00 PM
Taupō's 'accidental art hero' on adventures around town - and further afield

Taupō's 'accidental art hero' on adventures around town - and further afield

29 May 05:00 PM
Explore the hidden gems of NSW
sponsored

Explore the hidden gems of NSW

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP