Both the BayTrust Rescue Helicopter from Rotorua and the Taupo-based Greenlea rescue helicopters were dispatched to a two-vehicle crash on Broadlands Rd this morning.
Police at the scene closed the road for both helicopters to land.
The Rotorua helicopter transported a 54-year-old Taupo man to Rotorua Hospital with suspectedspinal injuries.
Taupo's helicopter transported the woman to Waikato Hospital.
Senior Sergeant Fane Troy said early indications were the woman was not wearing a seatbelt.
"If she had of been she would not have been thrown from the car."
He said it was a timely reminder to always wear seatbelts "no matter how short the journey".