Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
    • All Lifestyle
    • Residential property listings
  • Property
    • All Property
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Rural
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Rotorua Daily Post

When the going gets tough ...

By Mike Watson
Rotorua Daily Post·
4 Mar, 2015 11:30 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Ngakuru dairy farmers Nick and Bec Simmonds are putting procedures in place now to soften tough times ahead. Photo / Ben Fraser

Ngakuru dairy farmers Nick and Bec Simmonds are putting procedures in place now to soften tough times ahead. Photo / Ben Fraser

After 15 years' dairy farming in the Central North Island Nick and Bec Simmonds are used to doing the hard yards.

But with the forecast low dairy payout, together with low production from a dry summer, and costs moving onto their own farm the couple are drawing on all their resourcefulness to smooth the volatile few years ahead.

The couple moved from Cornwall, England in 2000 with the sole purpose of owning their own farm in New Zealand.

The goal was achieved last year after they moved up through the ranks from herd managers to contract milkers and sharemilkers, most recently on a forestry conversion property near Tokoroa milking up to 950 cows.

The former Dairy Industry Central Plateau Sharemilkers of the Year winners are upbeat as they move into their second season milking 314 cows on their 110ha dairy farm, near Ngakuru, off State Highway 30.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

They helped kick off DairyNZ's Tight Tactics For Tight Times national promotion for a group of 40 farmers and industry representatives at the farm last month.

The 18-month promotion will be hosted on 29 farms throughout the country to help support dairy farmers with planning and management strategies to remain productive and profitable during the lean times, says DairyNZ consultant Kevin McKinley.

"The Simmonds were chosen to present the promotion in the local area because they are respected in the industry and have a good reputation," he says.

Advertisement
Advertise with NZME.

The move to the new farm was a big challenge for the couple.

"Working on the forestry conversion was a great learning curve for us and it gave us a good leg up to buy this farm," says Nick.

But due to 60 per cent of the milking herd being really small heifers, and the remainder being rejects, production has been low on the new farm, while high feed costs and farm expenses have added to the budget, he says.

"We work on running a financially sustainable farming business, maximising profitable production, during any payout," he says.

Discover more

Programme targets farm safety

11 Feb 10:34 PM

Rotorua farmers named supreme winners

01 Mar 08:07 PM

Pauline Inwood: High spore count poses FE risk

11 Mar 04:00 PM

New technology helps slash water usage

11 Mar 04:00 PM

The key to doing this was not to lose sight of the bigger picture, plan ahead and readjust if necessary.

"We like to bounce ideas off each other, and be motivated by mixing with positive people," says Bec. "It's no good keeping your head in the sand."

Animal welfare is one area they will not compromise on in spite of facing a large cash deficit next season in excess of $170,000.

Instead they aim to increase production from 112,500 kg/MS to 140,000 kg/MS, upping the herd from 314 to 355, with a stocking rate of 3.2 cows/ha.

"We expected the deficit but it is still gut wrenching for us. We haven't been in overdraft for quite a few years," says Bec.

Cost savings will include questioning all outgoings, less fertiliser on the farm, pre-pay for grazing, doing more repair and maintenance themselves, and less going out.

Advertisement
Advertise with NZME.

"We will cut to the bare bones and keep positive, if anything this will make us even more efficient farmers," says Bec.

Save

    Share this article

Latest from Rotorua Daily Post

Rotorua Daily Post

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM
Rotorua Daily Post

'I hate him': Partner of slain Tribesman lays blame for death at president's feet

18 Jun 03:00 AM
Rotorua Daily Post

Baby-killing Mobster loathed being called 'kid killer' in prison, so he murdered again

18 Jun 12:40 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Rotorua Daily Post

'Life-changing': International flights return to Hamilton Airport

'Life-changing': International flights return to Hamilton Airport

18 Jun 05:23 AM

Jetstar's first planes to Sydney and Gold Coast have taken off from Hamilton this week.

'I hate him': Partner of slain Tribesman lays blame for death at president's feet

'I hate him': Partner of slain Tribesman lays blame for death at president's feet

18 Jun 03:00 AM
Baby-killing Mobster loathed being called 'kid killer' in prison, so he murdered again

Baby-killing Mobster loathed being called 'kid killer' in prison, so he murdered again

18 Jun 12:40 AM
'Just having a breather': Volcanic plume prompts social media buzz

'Just having a breather': Volcanic plume prompts social media buzz

17 Jun 11:45 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP