Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Lifestyle
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / Rotorua Daily Post

What's more important: sport or culture?

Rotorua Daily Post
23 Jul, 2009 07:34 AM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article

Rugby is our national passion - but our culture is more important.
That's according to a national survey and locals who say Maori culture is more important to New Zealand's national identity than either sport or the economy.
A whopping 73 per cent of New Zealanders think culture is more important than
sport, according to a Ministry for Culture and Heritage study.
In the 1990s, the then Ministry of Cultural Affairs commissioned research into the attitudes of New Zealanders to gain an understanding of the relevance of culture and cultural activities. In 2008, new questions were added relating to the perceived importance of the role of culture and cultural activities as factors in national identity.

Rotorua deputy mayor Trevor Maxwell said although it was great to see that people recognised the importance culture played in national identity, all three areas contributed to making New Zealand great.
"We have always known here in Rotorua the importance of our Maori culture. But we have also known that sport and the economy play an important part in making up our national identity. I have travelled all over the world and when you say you are from New Zealand they say the All Blacks and ask about the haka."
Mr Maxwell said the city was flourishing because Rotorua knew how to combine all three areas. "You only have to look at places like Mitai, Tamaki Village and Te Puia. They are successful because of our culture and they contribute to our economy. Then you look at how we have managed to get three Rugby World Cup matches here, that is because of our culture."
Magic netball coach Noeline Taurua agreed with Mr Maxwell.
"I think it's all intertwined. In New Zealand we have a rich history with our culture and we are a strong sporting nation. They equally play a part in our national identity."
Rotorua kaumatua Rawiri Te Whare said New Zealand's identity was constantly evolving and needed to include all cultures.
"I think our country has to establish an identity of its own and some of it should derive from the indigenous people but culture must keep constructively evolving so it remains relevant and observes the vision of the day."
Former Rotorua sportsman All Black captain Wayne 'Buck' Shelford said it was a diverse country and there were many cultures that now identified with New Zealand culture.
"Our culture is mixed and each one has its importance in our society. I think sports has played a part in our identity, but it is our culture that make us who we are."
Maori in Tourism Rotorua chairman Oscar Nathan said he agreed with the survey.
"I'm certain that culture defines us on a global stage, while we tend to adopt sports. We naturally gravitate to our culture. That is the fabric of what defines us."
* Street View, p6

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save
    Share this article

Latest from Rotorua Daily Post

Rotorua Daily Post

Power and pasture: How a Bay of Plenty solar farm keeps sheep on the land

10 May 02:00 AM
Rotorua Daily Post

On The Up: Cream of the crop – dairy's best recognised

09 May 11:41 PM
Rotorua Daily Post

Rotorua artist's 'confronting' portrait: Finalist for 'difficult competition'

09 May 10:00 PM

Sponsored

Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt

03 May 11:20 PM
Advertisement
Advertise with NZME.

Latest from Rotorua Daily Post

Power and pasture: How a Bay of Plenty solar farm keeps sheep on the land
Rotorua Daily Post

Power and pasture: How a Bay of Plenty solar farm keeps sheep on the land

Its 59,000 bifacial panels and tracking systems boost output by about 30%.

10 May 02:00 AM
On The Up: Cream of the crop – dairy's best recognised
Rotorua Daily Post

On The Up: Cream of the crop – dairy's best recognised

09 May 11:41 PM
Rotorua artist's 'confronting' portrait: Finalist for 'difficult competition'
Rotorua Daily Post

Rotorua artist's 'confronting' portrait: Finalist for 'difficult competition'

09 May 10:00 PM


Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt
Sponsored

Future of wealth in NZ: A conversation with ASB CEO Vittoria Shortt

03 May 11:20 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • NZME Digital Performance Marketing
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2026 NZME Publishing Limited
TOP