The day saw families and friends come together for free activities and entertainment on Tellytubby Hill.
The Te Iwa o Matariki Whānau day epitomised what Matariki is all about, the organiser has said.
Rotorua Lakes Council arts and culture manager markets festivals and projects Brigitte Nelson said it was all about seeing whānau and friends spending time together.
"It's been wonderful to see families coming together,playing with their children and to see them engage in crafts. I'm thrilled."
Image 1 of 8: Carter Tutara, 5,
Nelson said they had been expecting about 600 people and the event, which was held on Saturday, had met expectations.
"This is the first year it has happened. The intention was to give the community children a lovely day before going back to school," Nelson said.
"We've touched the spirit of what Matariki is about and that's whānau and friends. I'd like to think this event will grow with Matariki."
During the day attendees were also encouraged to visit Rotorua's first bilingual playground over the hill.
The event was held on Teletubby Hill in the Government Gardens, not far from the playground. It featured performances and entertainment, face painting, storytelling and food.
Her friend Tash Martin said the family day was also a good way to mark Matariki and she had enjoyed the performances.
Some of the activities available on the day were kite making and flying, games, an inflatable slide, the Rotorua Museum Matariki Activity Trail and performances.
