"Tracing the trail of some of the Valley's ancestors, the Tarawera Trail Marathon and 50km brings to life the significant journey that helped shape Rotorua tourism into what it is today," she said.
While being entertained by Pohutu Geyser's impressive 30 metre eruptions, athletes will also receive a stirring traditional farewell with a kapa haka performance that is sure to ignite fire in the belly.
Tarawera Trail Marathon and 50km event organiser, Paul Charteris, said the partnership with Te Puia adds a cultural richness to the event, showcasing geothermal wonders as well as Māori arts and crafts and culture.
"Without a doubt, we have the most amazing start line on the planet and athletes from around the world are coming to experience it," he said.
"A traditionally carved trophy, made by NZMACI, will be awarded to the champion. The trophy design acknowledges the key Māori ancestral sites visited throughout the race, as well as recognising the commitment and hard work of the athletes."
Ms Atkinson-Crean said Te Puia is proud to support to support inspirational events, like the Tarawera Trail Marathon and 50km, as it helps strengthen Rotorua's brand as an outstanding place to live work and play.
"Our experience with last year's event and its sister event, the Tarawera Ultra, has shown us that the athletes and supporters wholly embrace their surrounding cultural and physical environment, including our culture, craft and people."
"These people are here to experience everything our region has to offer and it is the perfect opportunity for Rotorua to shine."
