The Super Maori Fullas and Patriots Defence Force Motorcycle Club are set to roar into Rotorua tomorrow, as part of the White Ribbon Ride.
The ride was organised by the Families Commission as part of the White Ribbon campaign to eliminate violence against women.
The groups are travelling through the North Island
visiting up to 40 communities spreading the anti-violence message.
Organiser Rob McCann said White Ribbon was an opportunity for men to stand up and become part of the solution.
"Too often, our society has accepted the violence of men without question. Campaigns such as 'It's not OK' and White Ribbon are now changing this perception," Mr McCann said.
He said the White Ribbon campaign used methods of communication that men could relate to, while the ride offered a visual and loud reminder that there was a non-violent way of life.
Super Maori Fulla and ride co-leader Roger Rawiri agreed.
"If you look at the men on this ride, they might look tough but they don't hit women or children - only cowards do."
Mr Rawiri said families were treasures and needed to be treated with respect.
"As men, we can set an example for our children and our mates. By standing together we can make a difference," he said.
Danielle Claudwell from Rotorua Safe Families and Rotorua Family Violence Prevention Network said they were really looking forward to the visit from the two groups.
"They're a great example of positive male role models. The riders support respectful behaviour towards women and are showing the kind of leadership that is needed in the struggle against family violence."
The riders are set to arrive in Rotorua at the Kuirau Park Craft Market between 11am and 12.45pm tomorrow.