He said it was a busy time for musicians and having the concerts on a Sunday evening meant the artists were more likely to be available.
"Some of these artists you have to book more than a year ahead.
"Quite often we hear 'there's not much happening in Rotorua' and people have to go to Auckland or elsewhere to see these great performers, but not now.
"Bringing artists of this calibre to Rotorua over the summer period is a real treat."
Ngai Tahu Tourism North Island regional manager Fraser Leddie said Rainbow Springs wanted to do something different and hoped to make the concert series an annual summer event.
"The auditorium is a great venue and we thought it was worthwhile to meet up with Mike, who we are very fortunate to have living in our community, and has been fantastic helping us source artists who would fit in well with the venue here.
"We can fit about 400 people and it's quite intimate, so we think it will be perfect for the concert series.
"We are really excited to have this here and we'd like it to become a feature for touring artists from all over New Zealand."
Mr Leddie said tickets were on sale now and seats were limited.
Rainbow Springs Nature Park - Summer Series
January 15: Rob Ruha and Ria Hall $55
January 29: Swamp Thing $55
February 12: Don McGlashan $65
February 26: The Phoenix Foundation $75
March 12: Nathan Haines $65
March 19: Tami Neilson $65
- To book call (0800) 724 626, email reservations@rainbowsprings.co.nz, or visit www.rainbowsprings.co.nz