Mr Mutu said More FM would provide early entertainment with local band Latest Fallout performing from 10am, Kylie Waaka from 11.20am, Strangely Arousing from 1pm and Swamp Thing from 2.30pm.
Rotorua winery Volcanic Hills will provide refreshments, including award-winning Croucher beer.
There will also be a mobile juice bar, a wide range of food vendors and a huge range of the latest cycling products from some of the big names in the business.
Bike vendors such as Giant, Specialized, Worralls, Trek and Yeti will have bikes on display along with Nzoactive, Canyonz, Hukkit, Action Downunder and Enduro Clothing.
Rotorua businesses such as Ogo, Agroventures and the Okere Falls Store will also be represented.
The Waipa Bike Fair will be held on Sunday February 23 from 9am to 5pm. Entry is free.