During O'Week students spend time learning about the facilities available to help them as well as undertaking fun activities to help them engage with campus life.
It's also an opportunity to be put in touch with services like the Citizens Advice Bureau and Family Planning and to register with Student Job Search.
"It's a holistic approach to the student experience," Wheeler said.
"We want students to feel supported as well as have an enjoyable time while they study with us."
The party continues for the rest of the week as the institute rolls out O'Week celebrations in nine locations across the Bay of Plenty.
"We've got a sold out free movie night lined up, and have worked with local bars to bring a Toga Party to the CBD next Thursday – so there's plenty of fun to come yet!"
Rotorua-based O'Week events:
February 26 to 28: Campus activities and stalls, 11.30am to 1.30pm
Wednesday February 28: Free movie night, Reading Cinemas
Thursday March 8: Toga Party, Pig & Whistle