Rotorua Daily Post
  • Rotorua Daily Post home
  • Latest news
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Sport
  • Video
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Business
  • Opinion
  • Lifestyle
    • All Lifestyle
    • Residential property listings
  • Property
    • All Property
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
  • Rural
  • Sport

Locations

  • Tauranga
  • Te Puke
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Taupō & Tūrangi

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales

Weather

  • Rotorua
  • Tauranga
  • Whakatāne
  • Tokoroa
  • Taupō

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Rotorua Daily Post

Third time lucky as farmer lifts his game

By Carmen Hall
NZME. regionals·
10 Sep, 2015 05:30 AM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Peter Strawbridge says a farmer can have the best genetics in the world but still has to farm and feed correctly for animals to reach their full potential. Photo / Supplied

Peter Strawbridge says a farmer can have the best genetics in the world but still has to farm and feed correctly for animals to reach their full potential. Photo / Supplied

Hard work and determination has paid off for Bay of Plenty farmer and Waikite Station manager Peter Strawbridge.

He has won two top awards at the 2015 Beef + Lamb Zealand Sheep Industry Awards for the SIL-ACE Terminal Sire for Lamb Growth Award and the overall Terminal Sire Gold award for Lamb Growth and Yield.

Mr Strawbridge said what made it all the more rewarding was finally winning after being nominated in the competition three times.

His determination to keep going and his competitive nature was what kept him focused on striving to achieve excellence.

"It might have taken us three years to win, but we were determined to keep improving.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"I knew we were continually improving year-on-year and to finally deliver the top results shows we are starting to make a difference."

Mr Strawbridge has been managing the 1000ha Landcorp property Waikite Station for three years. The station, in the Waikite Valley between Taupo and Rotorua, runs two sheep flocks, Focus Genetics Huirimu Lamb Supreme and Waikite Texel, as well as a commercial sheep flock and a Simmental cattle stud.

Coming from a commercial farming background, Mr Strawbridge said he had seen the significant benefits sheep genetics could help make to a business through producing top-yielding lambs which increased farm returns.

Advertisement
Advertise with NZME.

"The initial investment might seem expensive but the long-term rewards and benefits, financially and to the flock are huge." The lead geneticist of the Focus Genetics Terminal Sheep Programme, Natalie Pickering, said Landcorp first started with the Lamb Supreme programme 25 years ago which was established by one of New Zealand's leading geneticists Geoff Nicol.

Mr Strawbridge said while a farmer could have the best genetics in the world, they still had to farm and feed correctly for the animals to reach their potential.

"We monitor, measure, benchmark and work with people and experts in the field like Focus Genetics, who are always open to new ideas which we trial and test first, including technologies as they have become available, such as CT scanning and ultrasound."

Mr Strawbridge began as a shepherd on Kereru Station before moving to Tutira, and then to Pukekohe to a Hereford stud before moving to Tolaga Bay where he managed Tutamoe Station for Landcorp Farming.

Discover more

Dairy farms still in keen demand

03 Sep 05:30 AM

Seven local entries make final cut in Innovation Awards

10 Sep 04:00 AM
Save

    Share this article

Latest from Rotorua Daily Post

Rotorua Daily Post

'This is for Willy': Partner honours fisherman who died at sea

13 May 01:26 AM
Rotorua Daily Post

'Our mana motuhake': RSA club breaks away over Treaty of Waitangi

13 May 12:18 AM
Rotorua Daily Post

'Matawiki': Rotorua plans week-long Matariki celebration

12 May 11:00 PM

One tiny baby’s fight to survive

sponsored
Advertisement
Advertise with NZME.

Latest from Rotorua Daily Post

'This is for Willy': Partner honours fisherman who died at sea

'This is for Willy': Partner honours fisherman who died at sea

13 May 01:26 AM

Her team has raised over $3700 for Coastguard, surpassing their $2000 goal.

'Our mana motuhake': RSA club breaks away over Treaty of Waitangi

'Our mana motuhake': RSA club breaks away over Treaty of Waitangi

13 May 12:18 AM
'Matawiki': Rotorua plans week-long Matariki celebration

'Matawiki': Rotorua plans week-long Matariki celebration

12 May 11:00 PM
Rotorua woman badly mauled by dogs lives with legacy of fear

Rotorua woman badly mauled by dogs lives with legacy of fear

12 May 05:00 PM
Connected workers are safer workers 
sponsored

Connected workers are safer workers 

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Rotorua Daily Post e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Rotorua Daily Post
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Rotorua Daily Post
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP