The Hits Rotorua Beach Dig saw hundreds of kids digging around in the sun to win themselves a prize.
Hundreds of numbered sticks were buried in the sand at Hannah's Bay and this morning the race was on, sand flying everywhere, as each child had the opportunity to find theirtwo.
Melanie Frost was getting hands on helping Caeden Edwards, 3, Rylen Edwards, 4, and Kade Newton, 4, to find their sticks.
Kids race to find their stick in the The Hits Rotorua Beach Dig 2018. Photo / Ben Fraser
"It's been a really good morning, we got here nice and early to make sure we were registered," Frost said.
"It's great to have so many to give away, thanks to our sponsors McDonald's Rotorua, Melt - Festival of Chocolate, Reduced to Clear, Reading Cinema, Rainbow Springs and more."
The Hits presenter Paul Hickey said it had been a fantastic day and the beautiful weather had helped.
It’s the parents turn at The Hits Beach Dig with McDonald's Te Ngae