"It marks for me coming full circle from a ministerial portfolio to working with those who do the actual work on the ground.
"I look forward to working with the current partners, building the profile of the collective even more, drawing together others that have similar values and motivations to continue to empower whānau to wellbeing in the widest sense."
Te Arawa Whānau Ora is a collective of Whānau Ora providers in the Te Arawa rohe. Each collective member has trained paeārahi (navigators) who work alongside whānau to achieve their dreams, aspirations and goals through a kaupapa Māori worldview.
Chief executive Lorraine Hetaraka said she was delighted with the depth, knowledge and iwi connections Flavell brought to the table.
"Te Ururoa comes to us as one of the original architects of the Whānau Ora kaupapa, so it obviously holds a dear place in his heart. Not only does he bring a wealth of skills and wisdom to our board, but a renewed energy and influence that we're excited to leverage off.
"He's a proven leader, with experience and passion for te ao Māori, and will be integral in driving our kaupapa to deliver more prosperous outcomes for whānau."