Judges for the NZI Sustainable Business Network Awards said Taupo Beef had successfully converted farming practice to protect the waterways and produce high quality beef that demands a premium price. They said impact of the model had the potential to permanently change New Zealand's farming practices and consumers' purchasing behaviour.
Sustainable Business Network chief executive officer Rachel Brown said Taupo Beef stood out because it had led the way, successfully farming with fewer livestock and also connecting with consumers who would pay a premium for their products. "Told that it wouldn't work, they are instead receiving outstanding reviews for their beef and are demonstrating how New Zealand farmers can change to produce a high-value product while also farming environmentally and sustainably."
Its success has led to Mr Barton being asked to chair a Ministry of Primary Industries, Ministry of Business Innovation and Employment, Ministry for the Environment and Ministry of Conservation group with the express purpose of providing a leadership position on the future of New Zealand's agriculture.
Laminex NZ, whose Taupo manufacturing site was closed for five days earlier this month after being damaged by fire, took the EECA Business Energy Management Award category.