Raising the Bar is an initiative being run by a group of passionate Rotorua business people who want to help Rotorua become the best place in the country for friendly, efficient and high-level service.
The group has already run a number of service-related workshops and had celebrity MasterChef Ray McVinnie review the city's hospitality offerings at the end of August.
Raising the Bar spokesman Heinz Fett said there were more and more people getting on board and there were still a few places left for tonight's presentation.
So far about 35 people had confirmed their attendance, he said.
"This is about people telling their own stories and about how important service is to their businesses.
"Everyone gains something out of good service and the more we share the more we learn," Mr Fett said.
• Success Through Service is on at the Rotorua Club, on the first floor at Arawa Park behind Rydges Hotel, from 5.30pm to 6.30pm tonight. Refreshments are available at the bar and entry to the event is free. Email heinzf@abcbusiness.co.nz