Bay of Plenty Rugby Union chief executive Mike Rogers said the feedback he had received - from all the teams - had been very positive this year.
"I thought it went really well. From our point of view we made progress on last year so it is all positive," he said.
The Bay union won a bid to host the event at the Rotorua International Stadium for at least two years, starting in 2014.
Mr Rogers said the NZRU were very happy with the organisation and quality of the event in Rotorua this year. He added the Rotorua Lakes Council had got behind the event as well, which showed the council was serious about hosting it here.
"To have the mayor [Steve Chadwick] there for both days, I think it shows how much the council cares about the event," he said.
"I think it is a fantastic event for Rotorua. I don't think it has reached its potential yet ... and that is our goal to continue to grow this event."
The Otago Daily Times reported this week that the event was almost certainly not going back to Queenstown in the near future, where it was held for 10 years before moving to Rotorua.
While the atmosphere and crowd numbers have come under fire - with plenty of empty seats around the Rotorua International Stadium - the crowds were up this year with about 3000 to 4000 coming through the gate on both days.