"Anyone serious about playing sevens at the highest level needs to be focusing on sevens-specific conditioning and game sense. This programme provides this and I'm really looking forward to seeing it evolve," he said.
"It's a pioneering project and a tremendous resource for Bay of Plenty athletes. I'm sure in time other provinces will look to emulate it."
The Wasps Academy sevens programme is being run by the Rotorua-based New Zealand Wasps Rugby Club, and will be based in Rotorua.
The academy's director of rugby David Mays said the players would train with him twice a week as a team, for about four hours at a time, and would also be given personal training and gym schedules.
As an academy, they will play at top sevens tournaments around the country.
All Blacks great Shelford attended a launch at the Rotorua International Stadium at the weekend, and said he supported the initiative.
He said it would help young high school leavers get that edge to move into senior club rugby. "It's vital to bridge the gap between high school and senior rugby otherwise a lot of youngsters will drop out of the game. The kids need to be playing rugby. With this academy they will have something to go to ..."
You can still apply or nominate players to be part of the Wasps Academy sevens programme. Contact David Mays on waspsacademy7s@gmail.com or 021 286 8251.