The offenders took cigarettes from behind the counter and attempted to take the cash register, before running from the shop.
Mr Ngawhika said the real concern was the time the aggravated robbery happened.
"The assault was just after school had finished, there were people around and the offenders were armed," he said.
"We are reviewing CCTV footage from within the store and on a neighbouring premises."
At least one of the men was covering his face with a yellow scarf.
Police still don't know how the men got away, whether it was on foot or if they used a vehicle, Mr Ngawhika said.
Rotorua police would like to hear from anyone who saw these offenders or witnessed any suspicious activity before or after the robbery.
Anyone with information can call Rotorua police on (07) 348 0099.
Alternatively, information could be provided anonymously via Crimestoppers on 0800 555111.