"We were trying to do a fun thing for all kids to do.
"They are accessible and you can see all of them from the street front," he said.
Red Stag commercial manager Paul Laing said: "We are hoping lots of kids will take up the opportunity to walk around town and look for various clues.
"It works because of Red Stag and Rudolph the Red-Nosed Reindeer and all the linkages there," he said.
The Reindeer Hunt will run until December 17, with prizegiving on December 18 at the Thursday Night Market.
Entry forms with clues are available from Mediaworks, the City Focus, Rotorua Library, Rotorua Lakes Council and from www.lightrotorua.co.nz.
Completed forms can also be dropped off at those locations.
All correct entries will go into the draw to win one of 12 prizes of $50 from Paper Plus.