Raggamuffin is a colourful event.
The Rotorua leg of the Australasian Raggamuffin music festival has attracted up to 30,000 people to the city and is a highlight of the summer events calendar.
This year's festival is being run over two days at the Rotorua International Stadium on January 31 and February 1.
It brings some
of New Zealand's and the world's top reggae artists to the city, along with tens of thousands of visitors.
The event provides a major boost for the local economy with motels, hotels, backpackers and holiday parks all reaping the benefits, not to mention the hospitality industry.
In the lead up to, and during the festival, Rotorua becomes the reggae capital of the Southern Hemisphere with streets awash with the red, green and gold colours associated with the musical genre.
