Briscoes didn't respond to inquiries from the Rotorua Daily Post.
The hot weather is set to continue in Rotorua until next week. Tomorrow is forecast to reach 26C, Saturday will be 27C and Sunday and Monday are forecast to hit 26C.
The weather is definitely hotter than this time last year, according to MetService duty meteorologist Tui Mcinnes.
"If we compare it with last year we were seeing a lot of low to mid 20s," Mcinnes said.
The high temperatures are down to a high ridge pressure system sitting over the country.
"It has brought settled conditions with not much wind, a little bit of cloud, but because of the settled conditions there hasn't been any weather to change the air mass that's sitting over us," Mcinnes said.
"Because the air mass is moist, it means the overnight minimums are quite warm at the moment. That's what makes it quite hard to sleep at night - it's quite common with the warm air mass."
Trade Me spokesman Logan Mudge said the recent hot spell had seen thousands of Kiwis heading to Trade Me for fans.
"Last week we saw more than 24,000 searches in 10 days for fans, he said. "Sales are far exceeding last year when New Zealand's summer was a little less intense."