RotoruaNZ business development manager Vanessa Wallace, says, "The Matariki Dish Challenge provides a wonderful opportunity for our local hospitality sector to participate in an event that celebrates Matariki and what it means for Aotearoa New Zealand.
"The challenge is new to Rotorua and the wider Bay of Plenty region which is exciting in itself.
"We know that locals and visitors alike will also enjoy the chance to try new dishes from many of our favourite eateries.''
Run in the Waikato for the past seven years, event organiser Vicki Ravlich-Horan says, "The challenge has been hotly contested among Waikato chefs and we hope the same will be the case in Rotorua."
All eateries will be mystery judged with the top three being revisited by the head judge to determine the 2022 champion, who will be presented with a specially commissioned taonga in early August.
Diners can also take part by rating the dishes online to determine the People's Choice winner.
Vicki believes that, "with Matariki being an official holiday from 2022 the challenge offers a way for people to learn more about the significance of this time of year and celebrate local at the same time. What better way to do this than through food".
Vanessa reiterates this sentiment and says, "The challenge has the potential to increase visibility and awareness of all of our amazing foodies, which can encourage a strong sense of pride amongst our local community as well as highlight to visitors the amazing cuisine we have on offer as a destination."
Te Arawa culinary star Pete Peeti says, "We have got the most amazing produce and food out there, and we need to highlight it and Matariki is a great way to do so."
A qualified chef himself, Pete's advice to eateries entering the challenge is to have fun and enjoy it.
"Create this wonderful story with food."