Today's special rainbow logo.
The Rotorua Daily Post's masthead has turned rainbow today, to celebrate parent company NZME becoming the first Kiwi media company to be awarded the Rainbow Tick, acknowledging its effort to be a diverse, innovative and inclusive organisation.
NZME's other mastheads and brands - including The New Zealand Herald, Bay of
Plenty Times, Newstalk ZB, the Northern Advocate, Hawke's Bay Today, Wanganui Chronicle, ZM, The Hits, Coast, Mix, Hauraki, Hokonui, Flava and GrabOne - are also turning rainbow coloured.
The Tick is awarded to organisations that are making their workplace a safe environment for everyone, regardless of sexual orientation. Rainbow groups encompass people in the LGBTI+ community who are lesbian, gay, bisexual, transgender, takatāpui and intersex.
The certification is a result of NZME's wider diversity strategy, which encompasses all aspect of having a multicultural workforce as, well as encouraging individuals to 'bring your whole self to work' and truly harness their differences.
To receive the validation, an evaluation was held across five key areas that involved significant work and collaboration to ensure that the company paid more than lip service to diversity; Strategy and Policy, Staff Engagement and Organisational Support, External Engagement, Organisational Development and Monitoring.