Rotorua Lakes Council infrastructure and assets general manager Stavros Michael said a truck from its contractor, Smart Environmental, was involved in the crash.
“This is obviously a very distressing matter for everyone involved and our thoughts are with those involved and their families at this time,” Michael said.
Smart Environmental was providing support to the driver, and the council had also offered its support if needed.
A man at the cordon, who didn’t want to be named, earlier said he got word of the crash and went immediately to support family members arriving there, including the mother of a little girl believed to have been in a car that collided with the rear of the rubbish truck.
The reporter at the scene said several police cars and fire appliances had come from Dansey Rd and headed towards Rotorua. The cordon was still in place, run by traffic management staff.